Last week was a record week for e-commerce, with consumers spending at least $1 billion online on three separate days, according to new figures from comScore Inc. The web measurement firm says three of the four billion-dollar spending days in the history of U.S. e-commerce occurred last week, with the fourth on Cyber Monday 2010.
Overall, consumers so far this holiday shopping season have spent more than $18.69 billion with online retailers, up 15% from approximately $16.25 billion at the same point last year. That new comScore figure covers online shopping between Nov. 1 and Dec. 2.
Consumers spent $1.25 billion on this year’s Cyber Monday, the first workday after Thanksgiving—and the most successful e-commerce spending day in history—and didn’t let up as the week progressed. Web shoppers spent $1.12 billion on Tuesday and $1.03 billion on Wednesday, comScore says. Marketers have dubbed the first full week after Thanksgiving as Cyber Week.